Many people I met at SXSWi were unsure of exactly what an Interactive Producer does. (Most of the conference attendees were either bloggers, developers, designers or start-up people. We corporate content folks were definitely in the minority.)
What we do, of course, varies from organization to organization, but here's a synopsis of how I see my job.
My title: Interactive Producer, also known as Web Producer, Online Producer, Content Producer, Content Editor or Content Manager
What I do: Conceptualize, write, build and manage online content to extend Discovery Communications’ brands and support network initiatives; Work with internal New Media group as well as third-party vendors in the development of high-profile sites; Identify profitable online sponsorship opportunities and build and package features to fulfill sponsorships; Create project plans and work with show producers and talent to acquire online content; Maintain home page and broadband player content.
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